Verena Nabrotzky
Communications Consultancy
“You can not
not communicate. "
Paul Watzlawick
Many companies have no capacities, let alone an expert department that is solely responsible for marketing communications. Often the advertising is simply "done by the way", often by employees who do not have the in-depth
know-how to manage and implement such processes efficiently and successfully in the end.
The market is becoming more and more competitive with multiple and diverse consumer touchpoints - it is getting increasingly difficult for companies to "get through" and to differentiate themselves from the competition with their products.
Here I can advise, support and improve.
My customers get the well-founded know-how of my experiences on the client- as well as on the agency side, being familiar with the typical challenges and processes as well as cost structures and fees. I complete these perspectives with my many years of experience as a self-employed person.
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You do not have the capacity to develop a new communication concept internally?
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There is no specialist department for Integrated Communication in your company?
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The new campaign has such a priority that you need someone to lead or accompany the entire process from A-Z intensively?
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You just need someone who looks at your communications strategy from an outer perspective - neutrally - to check it?
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Do you need support in the analysis of your brand positioning?
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Do you need help with the preparation of a good agency briefing?
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Do you want to manage your agency(s) better and more efficiently?
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Would you like to have your agency fees reviewed and professionally negotiated?
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Are you no longer satisfied with the performance of your agency and are thinking about a pitch?
THEN YOU ARE RIGHT WITH ME!
Benefit from my expertise
in all questions of integrated communication:
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Strategy advice
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Market and brand analysis
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Checking the positioning
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Creation of concepts for market research
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Development of integrated communication strategies
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Accompaniment of Mafo processes for strategy fine-tuning
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Creation of agency briefings
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Briefing the agencies
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Support in the development & production of all communication measures (all content)
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Support in finding the right agency partner
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Pitch organization, management and support
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Agency management
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Agency evaluations
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Review and negotiation of agency fees
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Project management from A to Z for special projects or for personnel bottlenecks
About me
My name is Verena Nabrotzky. I live in Berlin in the middle of the hustle and bustle of Prenzlauer Berg and enjoy the inspiration of the city, even if the longing for nature regularly grabs me. I dream of a cottage by the lake and I firmly believe that it may come true one day.
Professionally, I have gained extensive experiences in various areas of content strategy, development and implementation for over 22 years.
Whether for large or small brands, giant or mini projects, whether offline or online, the classic touchpoints or "the next big thing" - I am a professional for Integrated Marketing Communications - and that with the advantage of knowing not only the clients but also the agency's side intensively. My passion for brands and projects is unbroken, I can be enthusiastic about the challenges that come with them and I want to find the best solution, no matter how rocky the road may be.